Lightroom_Sam_Coles-1.dng-004.png

About Samantha

Samantha is a London based makeup artist and hair stylist. She began her career in Australia and has worked in Barcelona, New York and Paris. With a portfolio that ranges from natural and classic to experimental and bold her versatility and creativity is impressive.

Samantha has more than 10 years experience in advertising and has worked on varying platforms from international campaigns for Nike, New Balance and Pepsi to smaller online videos for corporate companies. 

She is an internationally published makeup artist with over forty UK fashion editorials under her belt alone. Her passion and talent in the field has seen her booked on numerous London Fashion Week teams, as well flown to Haute Couture runway shows in Paris. In September she will be keying her first haute couture presentation show for London Fashion Week which will be featured in Vogue. 

Samantha was also the Key makeup artist for a fashion film for Nick Knight’s SHOWstudio (Fashion Fetish, ‘Love Is A State of Mind’) and has worked on look books and ecom shoots for many brands including ASOS and COS. 

Her celebrity clients have included Ruby Rose, Machine Gun Kelly, Ed Skrein, Sam Worthington, Joel Edgerton, Emily Browning, Grace Neutral, Toni Collette, Rebel Wilson, Oliver Proudlock, Hannah Whitton and AJ Odudu. She has worked on red carpet events such as the BATFAS and Bvlgari events in England and The Logies in Australia. Her VIP clients have also included politicians such as Julia Gillard (while she was Australia’s Prime Minister).

Samantha has worked on music videos and events for Kylie Minogue, Machine Gun Kelly, Snoop Dogg, Alison Wonderland, Tina Arena, Loski, Steel Banglez, Kimbra, Yungblud, Jasmine Thompson, Vance Joy, John Butler Trio, Guy Sebastian, Little Boots, The Presets, Cut Copy, Ocean Wisdom, George Fitzgerald, Nick Mulvey, Sean Miley Moore, Wolffe, Will Joseph Cook and Anthony Callea to name a few.

She has also worked with numerous international sports teams including UK cricket teams, UK premier league football teams, Australian Cricket, AFL, the Socceroos and several Rugby teams. She has done campaigns for both Nike and New Balance with high profile Olympians and athletes. 

Samantha’s additional TV work includes: The Leftovers (HBO), Neighbours, Masterchef, The Project, The Biggest Loser, The Nowhere Boys, The Footy Show, Ten News, ABC News, Dancing With The Stars and Ex On The Beach: Body SOS (UK).