Lightroom_Sam_Coles-1.dng-004.png

About Samantha

Samantha is a London based makeup artist and hair stylist. She began her career in Australia and has also worked in Barcelona, New York and Paris. With a portfolio that ranges from natural and classic to experimental and bold her versatility and creativity is impressive.

Samantha has more than 10 years experience in advertising and has worked on varying platforms from international campaigns for Nike, New Balance and Pepsi to smaller online videos for corporate companies. 

She is an internationally published makeup artist with over fifty UK fashion editorials under her belt alone. Her passion and talent in the field has seen her booked on London Fashion Week teams, as well flown to Haute Couture runway shows in Paris. For SS19 she Keyed a haute couture show (for Khyeli) as part of London Fashion Week. 

Samantha was also the Key makeup artist for a fashion film for Nick Knight’s SHOWstudio (Fashion Fetish, ‘Love Is A State of Mind’) and has worked on look books and ecom shoots for many brands including ASOS and COS. 

Her celebrity clients have included David Beckham, Machine Gun Kelly, Ruby Rose, Alison Wonderland, Erika Costell, Ed Skrein, Sam Worthington, Joel Edgerton, Tina Arena, Loski, Yxng Bane, Steel Banglez, Little Boots, Nick Mulvey, Emily Browning, Grace Neutral, Sunny Malouf, Toni Collette, Rebel Wilson, Lisa Wilkinson, Oliver Proudlock, Hannah Whitton, Kimbra, Yungblud, Vick Hope and AJ Odudu. She has worked on red carpet events such as the BATFAS and Bvlgari events in London and The Logies in Australia. Her VIP clients have also included Australia’s former Prime Minister Julia Gillard and many other government officials. 

Samantha has also worked with numerous international sports teams including UK cricket teams, UK premier league football teams, Australian Cricket, AFL, the Socceroos, Formula One drivers and several Rugby teams. She has done campaigns for both Nike and New Balance with very high profile Olympians and athletes. 

Her additional TV work includes: The Leftovers (HBO), Neighbours, Masterchef, The Project, The Biggest Loser, The Nowhere Boys, The Footy Show, Neighbours, Ten News, ABC News, Dancing With The Stars and Ex On The Beach: Body SOS (UK).